BNPL Built Around Your Bank

Nearly half of cardholders already use third-party Buy Now, Pay Later providers like Affirm, Klarna and Afterpay. But many cardholders would prefer to use a BNPL product offered by their own financial institution. 

That’s where Flex Payments comes in. This flexible, bank-owned BNPL solution helps you bring that experience back to your bank.

Powered by deep expertise in community banking and customizable to your organization, Flex Payments gives you the tools to compete with fintechs and national providers — while strengthening the trust and relationships that define your institution.

Flex Payments for Credit

Enhance existing credit relationships by supporting different repayment behaviors and unlock new revenue from cardholders who typically pay in full.

Flex Payments for Debit

Drive engagement and interchange revenue within your debit program while capturing spend that would otherwise go to third-party providers. 

Built for Control and Customization

Unlike third-party BNPL providers, Primax doesn’t impose a rigid structure. We offer a fully white-labeled, bank-branded digital experience designed for quick implementation, with the ability to tailor it to your financial institution.

  • Leverage 40 data points to define and modify your qualification criteria in real time
  • Customize cardholder notifications, delivery methods and frequency
  • Scale the program based on your customer base and growth strategy

 

Why BNPL — and Why Now

  • The BNPL market is projected to reach $1.2 trillion by 2030

  • Up to 76% of consumers would delay or avoid purchases without installment plans

  • Payments Are Evolving. Are You Keeping Up?

    Explore Primax research on how BNPL, evolving customer expectations and other trends are reshaping the payments experience.

    Discover How Primax Can Help You Grow

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